Oh Gee, Pie! / Design and Visualisation

On Your Marks / Oh Gee, Pie!, Visual Research and Inspiration

During last Fridays lesson we started to look at design and visualisation by creating case studies of different design and brand elements that help to bring a concept to life. In a sense getting inside the head of the designer that created it and looking at all of the key elements that create a strong brand. A vital part of this is exploration, observation and analysis

“Visualisation aims to bring key ideas and narratives to life. Artwork and design play a key role in this process by placing primary design materials into realistic environments”

As my main focus is café and bakeries as I continue researching for my brief with Oh Gee, Pie! I looked at local places in the area around the uni (Luckily East London is a fantastic place to find great cafés!) I started my search there.

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One of the first places I visited was Exmouth Coffee Co, they had a really rustic feel to their establishment, which I loved. They made use of wooden menus and boards re enforcing the rustic, country feel to the café. They also sold different coffees in pastel coloured paper packages and the back wall was completely covered in small drawings and messages left by customers and stuck to the wall with their own branded stickers.


Bellboi is another small café with a selection of coffees and cakes. What first struck me about this hidden gem was the outside if the shop, which is beautifully illustrated (I’m told the artwork is by a local artist) and the matching coffee cups with the same design! A great way of advertising the café and keeping a consistent and cohesive design concept.


My favourite place was definitely Dark Sugars Chocolates, as you walk through the door you are greeted by a beautifully illustrated botanical menu on a chalk board. The design concept for the shop is definitely natural with the importance on the cocoa plant (one of two shops on Brick Lane BTW J) The walls are different shades of brown and gold and just ooze luxury whilst the handcrafted chocolates are displayed in enormous sea shells on wooden stands. I was also thrilled to see artwork on display and for sale by local artists in the area!


Chocolate, coffee and artwork… What more could you want?!


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