On Your Marks / Branding Pitches

On Your Marks / Oh Gee, Pie!

For our first project we have been given the opportunity to work with live briefs from three different companies that are looking for a brand identity. We started out by looking at each company and getting to know their products, we then listened to some pitches from each company to help us make up our minds.

The first company makes healthy smoothies and is called BUI. BUI has a really unique product creating healthy smoothies by using a super food called the baobab fruit from Gambia. The Baobab fruit itself is really intriguing and using super foods in commercial products is really popular. You will find plenty of products boasting their health benefits in many health food shops and supermarkets but the Baobab fruit is one I haven’t seen much before.

bui-smoothie-logo
The next presentation was from a skin care company called Scrub Up Your Life (SUYL) this company has a really cool product creating a face scrub from recycled coffee grinds as well as other skin care items. Recycling Is really important and I love companies that try to be kind and fair to our environment. Creating a new product by reusing another product, like coffee, is great and really appeals to my inner environmental warrior.

screen-shot-2016-10-18-at-10-57-51-am
Last but certainly not least was Oh Gee, Pie! This is a company that creates beautiful, handcrafted American style sweet pies! (Be still my beating heart…) Not only is this company creating incredible food but they also have an aspiration of giving back to the community by creating a network of mentors, work skills projects and a safe space for young people to achieve their future dreams.
oh-gee-pieThis company immediately appealed to me, food is something that evokes a strong feeling of nostalgia for me, reminding me of times sat round the dinner table, sharing food, chatting and feeling a part of something. It reminds me of my grandmother, mother, family, friends, love and being loved.

I would really like to create a vibrant, warm and comforting brand identity to showcase these fantastic products and I feel like a brand identity like this could also be used in a slightly different way to create a lively and supportive place in the heart of the community.

Three cheers for pie!

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