One of my favourite visits so far was to the Museum of Brands just a few minutes walk away from Portobello Market and Ladbroke Grove in west London. This Museum is a treasure trove of brands and advertising dating back to the 1800’s. As you walk through the museum you are guided through each decade of advertising, from Victorian brands and pre World War 1 all the way through to modern day Britain with the final wall showing memorabilia from the popular boy band One Direction! (seriously..)
The museum as created by Robert Opie who saw the need to unravel the fascinating story of how consumer products and promotion had evolved since the Victorian era. By 1975 Robert had enough material to hold his own exhibition, The Pack Age, at the Victoria & Albert Museum. After a sixteen-year career in market research, he opened the first museum devoted to the history of packaging and advertising in Gloucester in 1984 and later opened his current museum in Ladbroke Grove.
“I was struck by the idea that I should save the packaging which would otherwise surely disappear forever. The collection offers evidence of a dynamic commercial system that delivers thousands of desirable items from all corners of the world, a feat arguably more complex than sending man to the Moon, but one still taken for granted.”
This museum really reflects how different world events such as war, changes in political powers, exhibitions, television and marketing trends also effect the way we advertise products to the public. Its truly a fascination view of consumer trends over a century within Britain and shows how public opinions have also changed as we have more and more information at our fingertips.
Check out the Museums website here! they also have some beautiful scrapbooks of advertising for each decade in their gift shop (Im such a sucker for a gift shop!) I couldn’t help but grab myself one from the 1960’s!
During making a living week we had some really interesting talks about how we can use our creative practice in the working world and make a decent living. One of the talks I found really helpful was with Fiona Tracey, the Careers and Employability Service Manager. Fiona helped me to understand what is really relevant to have on your CV and how to construct my CV in the best way possible, giving myself the best chance when applying for future jobs. Check out the info on the student career portal here!
Here are some notes I took whilst in her talk:
“A degree is your starting point, it shows a level of dedication and skill but relevant experience in the right fields will be your vehicle to navigate the working world.”
Your CV’s presentation is key, as a creative practitioner your CV should say something about you. Be clear and concise.
What are your personal principles, your bottom line?
Not all jobs are right for everyone, try to have an idea of what you want out of a job and then look for jobs that match your values… its not just about paying the bills, you’ve got to enjoy what your doing!
- Your CV is your marketing tool, it is designed to get a potential employer to want to know more about you, keep it relevant and to the point.
What should your CV have on it: 1/2 Sides of A4 paper
- Name and contact info (no need for your gender/ date of birth)
- Education history
- Interests (only if relevant)
- Relevant experience in university, this can be under the heading ‘Projects’ (Live projects, exhibitions, published work)
- Achievements: (Awards, Exhibitions, Scholarships)
- Information should be displayed in a reverse chronological order
- Skills (photography, adobe etc)
- Skills relating to communication, customer service, selling etc
- Work Experience (Reverse chronological order, you must prioritise what experience is relevant)
- Any additional training
- Websites, linkdin (be careful of what you put on social media and privacy settings, separate your personal and public) only if relevant
Cover letters will expand on details in your CV
So basically… It’s a hell of job to get a job!
A Concept Board is a way to help a client visualise how their brand might look and feel. It takes key components of the brand identity and allows the client to get a visual sense of what their band could become.
I wanted my concept board to have images relating to different aspects of the visual identity of Oh Gee, Pie! When I think of Oh Gee, Pie! I think of Shoreditch and East London, stylish cafes with a vintage edge to the design, a warm and welcoming atmosphere, but ultimately delicious food!
There is something wonderful about sitting round a table sharing a meal, surrounded by friends and family. The sound of conversation around you, the smells of the different foods taking you back to your childhood, Familiarity. You are wrapped in love and belonging. These are your people, this is your food. Welcome Home.
This is the feeling I want to create as the brand identity for OGP.
As I created my concept board I looked at the brand Values of OGP and picked out what I thought would important going forward in my design work: Family, Togetherness, Community, Local, Fresh and Handmade. It took a while to find a font that reflected my visual identity I settled on ‘Typewriter’ as I felt this suited the vintage, nostalgic feel I am going for.
I’ve been considering a few different tag lines for OGP and I think the one that most reflects the style and feel of the brand identity is ‘Welcome Home’ I want to explore how I could use this as the starting point for the tone of voice the brand will have and how it can communicated to its audience.
Diving straight into my first brief I wanted to experiment with colour and texture for Oh Gee, Pie!
I wanted to start by looking into different ingredients of different American style pies like Key Lime pie, Pumpkin Pie, Apple pies and Pecan Pies, I wanted to look primarily at the textures and colours within some of the key ingredients such as the pecans in Pecan pie and apples in Apple pies.
I started by using different fruits to create quick prints using different coloured inks, these are really nice and I really liked the level of detail captured, I used a fine liner on some of these prints to outline different segments of the fruits.
I then created some different pieces of work focussing on colour, I added spots of vibrant colours with watercolour and ink and then used a fine liner to add other details I felt could be important.
I think these have been quite successful as they have given me some ideas to work with, I really liked the more abstract pieces such as the Apple pie and the Pecan pie, I think these could be really nice to use for aspects of packaging. I think the Pumpkin pie piece is a bit too literal, its really obviously pumpkins and whist I do like the colours here I don’t think this works as well as the more abstract work.
Last Thursday we had an open day at the CASS. It’s a chance to show potential students our creative hub and tell them a bit about the CASS, the course and why they might want to study here.
Me, João and Lisa spent the day creating an edition of 150 screen prints with the very talented Alistair Hall of We Made This.
screen prints are made by using a fine mesh material fixed to a wooden frame. A stencil is placed under the screen and ink forced through the stencil onto the material below creating the finished print. I find screen printing is best for vibrant blocks of colour and for creating large numbers of original work so perfect for creating this edition. Screen print is also a really hands on form of printing so would be fun for potential students to try too.
When screen printing multiple colours it tends to be best to work from the lightest colour to the darkest. The design we were working with has 3 layers of colour and shape, the lightest layer is a yellow diamond and then a vibrant blue circle and finally a magenta circle.
To start our prints, we had to first create stencils for each layer of colour, we used paper stencils with each shape cut into the center and taped this to the screen. Once the ink goes through the stencil it will create a clean block of colour. Because we wanted the prints to be consistent we used a template of the design under a sheet of acetate to check the print would be in the correct place on the page, we then used tape and paper to create a guide for each piece of paper we wanted to print onto.
We used this same process for each layer which helped us to create very consistent set of prints. We also used this process of using acetate and a template to check the position of the text before stamping the silver “LOVE” above the printed design and “PRINT” below it.