Jabberwocky / Pattern

Jabberwocky Cafe

As part of my Cafe I wanted to create a card that could be given to customers with their drink order, inviting them to grab a pen and draw or write about a scene from their favourite book, these could then be pinned up on a board in the cafe for others to view and perhaps choose to try a new book based only on a strangers imaginings from it. I wanted something that would be really simple and could be created in lots of colours and also reused in different ways. So decided to use lino and create a simple tea cup design and a water based printing ink to print it.

I want my cafe to have consistent designed elements so used the same lino cut design and photoshop to create a pattern that could be used as part of the interior as a feature wall and also on items such as takeaway drink cups, napkins, and bags.

I started by creating around 30 different variations of the design and experimenting with size and colour and then choosing 10 strong designs and experimenting further with these to create some interesting patterns and finally settling on 3 designs that I feel could really work for my idea. I will now print these designs to see how they work on a larger scale and test them as possible designs for packaging, cups etc.

This slideshow requires JavaScript.

From the designs above these are the 3 I want to test further, and hopefully from these I will end up with 1 that I will use!

Wallpaper 14 (orange)
Wallpaper 16 (orange red)
Wallpaper 15 (orange red)

Jabberwocky Cafe / Concept

Jabberwocky Cafe, Projects

As my cafe concept centres around books, reading, literacy and education. I have chosen the name ‘Jabberwocky’.

This name is inspired by Lewis Carroll’s ‘Adventures of Alice Through the Looking Glass’ and the nonsense poem ‘Jabberwocky’. In the Book the poem is discovered by Alice in Looking Glass Land after she meets the Chess piece characters the White King and White Queen. Alice finds a book written in a seemingly unintelligible language. Realising that she is travelling through an inverted world, she recognises that the verses on the pages are written in mirror writing. She holds a mirror to one of the poems, and reads the reflected verse of “Jabberwocky”.

I like this name for a few reasons, firstly because for Alice in the book, she starts by not understanding the text at all and through her own exploration and learning discovers a way to read and understand it, much like people first learning to read.
Its also a name taken from one of the most famous and loved series of novels by Lewis Carroll and people tend to recognise the name even if they haven’t read the books, perhaps it could inspire people to want to pick the novel up and try it them selves. Finally ‘Jabberwocky’ is considered to be one of the best nonsense poems in the english language and from it we have taken neologisms like ‘Chortle’ and given them new meaning in our language today, it shows the ever changing landscape of the english language and that we are still adding new words to it, even now.
I want my cafe to be a warm and inviting space for people to step out of the hustle and bustle of everyday life and sit back with a book and hot drink. I also want this to be a space for education and for learning new skills together. When I imagine what this space might be I picture warm colours, cosy spaces and homely lighting and I’m really inspired by the autumn season natural colours of reds, oranges, yellows, browns and gold.  I’ve collected some images that inspire me and will use these as I create my concept boards and colour pallets going forward. Mood Boards and inspo for Cafe of the Future -page-001Mood Boards and inspo for Cafe of the Future -page-002Mood Boards and inspo for Cafe of the Future -page-003

Cafe for the Future / Jabberwocky

Jabberwocky Cafe

The second brief for our studio is creating our own social enterprise and cafe, something which can fill a gap in the market, create an interesting, fun and colourful space and benefit the people around us.

The Cafe idea I have centres around literacy and reading. The National Literacy Trust UK found that 1 in 6 individuals in the UK struggle to read and write, a skill which could impact their future opportunities. The concept of my cafe is to have a space inspired by books, where individuals can step out of the hectic world and settle down with a book and a hot drink. I want to have different workshops in my space to help people of all ages improve their reading and writing. I also want my space to have authors and poets come in to talk about their work and help to inspire more individuals to pick up a pen and put their ideas on a page.

As part of my research I thought would have a look at what kind of reading cafe’s already exist in London and the UK and what makes each of these spaces special.

Rays Jazz Cafe in Foyles Book Store, Charing Cross Road 
Rays Jazz Cafe is a great little spot in London’s West End, with a laid back vibe its a great place to listen to some mellow melodies and read a good book.

The Barbican Conservatory
, Moorgate 

Whilst not a conventional library, the Barbican Conservatory is a great place to escape the hustle and bustle of London. There are few more creative places to pass time at than the Barbican. The Cafe in the centre of the Conservatory is a great place to unwind, where you can enjoy your book surrounded by a tropical haven of over 2,000 species of plants and trees.

London Review Bookshop, Holborn
One of London’s best-loved book shops doubles up as social space, with plenty of literary events and debates. Located within a stone’s throw of the British Museum, it is crammed with books, thoughts and inspiration without seeming overly intellectual. And the cake shop – touted as “the modern answer to London’s long-lost literary coffee-houses”

The British Museum reading room, Bloomsbury 
Built in 1857, this beautiful centrepiece of The British Museum has inspired many – including Alfred Hitchcock, who used it as one of his sets for 1929 thriller Blackmail. Now used as an exhibition space, you’re still likely to find a quiet corner to read in amid very regal surroundings.

Canada Water Library, Southwark
Located in the old Surrey Commercial Docks in Canada Water is is the Canada Water Library. The space is dynamic with a spiral staircase leading up to a bright, airy top floor filled with books (and a cafe below). “Libraries still hold these magic realms of invention, realms of ideas,” says architect Piers Gough. Definitely worth stopping by with a good book in hand.



D&AD / Research


Amazon Fresh – Research 

For the last few weeks I’ve been diving into research for my D&AD Design Competition brief. I’ve chosen to pursue the Amazon Fresh brief and create and and define an identity or persona to drive the way the brand is expressed through content.

Amazon Fresh is a new way to stock your cupboards with delicious groceries. It brings all the ease and reliability of Amazon.co.uk to your weekly shop, including specialities from local shops and markets, all delivered in one-hour slots, including same day delivery.

The first thing that strikes me when looking at this brief is use of speciality ingredients from local food shops and markets, I haven’t really seen this before with online groceries so this is definitely an important aspect I would like to emphasise.

Other points I would like to focus on through this brief that you can have your food delivery in an 1hour slot from 7am till 11pm and you could even have same day delivery! You can also order online and on the app which is really convenient.

This slideshow requires JavaScript.

To start my research, I’ve looked at other advertising campaigns for online groceries (Sainsburys, Tesco, Ocado/Waitrose, Morrisons, Asda, Marks and Spencer) focusing print and TV advertising. As I’ve looked at this advertising I’ve been focusing on the message and tone of voice in each advert, whether a character is used or a celebrity. I have also been looking at the types of food being used in the adverts and how the food is shown on screen, whether it is being prepared, as separate ingredients or fully dressed on a plate about to be eaten.


Print campaigns


Print campaigns

Marks and Spencer

Print Campaigns


Print Campaigns 


Print campaigns

Waitrose / Ocado 

Print campaigns