When I was growing up reading was (and still is) incredibly important, it’s a form of escapism, and taught me that through education, nothing is impossible. This is what I want other people to feel and I think this cafe could be a way doing it.
One of the key features of any business is a logo design, something that is recognisable, fun and conveys the themes of the business. My cafe is all about books, reading and improving literacy skills, whilst being in a warm, fun and bright environment. As I’ve explored logo designs for this Cafe / Social Enterprise I wanted it to have a direct link to the history of books and printed language so wanted to use letterpress to create some interesting designs.
Letterpress printing was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. Letterpress printing remained the primary way to print and distribute information until the 20th century, when offset printing was developed, which largely supplanted its role in printing books and newspapers.
The history of letterpress and relief printing also relates back to my Cafe name ‘Jabberwocky’ as the first edition of ‘Alice Through the Looking Glass’ was printed in 1871 by Macmillan Publishers and would have been created by using letterpress and manually printing each page.
Letterpress printing is a technique of relief printing using a printing press, a process by which many copies are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. A worker composes and locks movable type into the “bed” of a press, inks it, and presses paper against it to transfer the ink from the type which creates an impression on the paper.
To start my logo design I chose a few different type faces and printed each one multiple times, first starting with the full name ‘Jabberwocky’. I then cut into each sheet and rearranged the type to form interesting designs. Through this process I decided that I would focus on just the letter ‘J’. I then scanned my designs and put them into photoshop to further experiment with the text and to create lots of different logo designs. I then chose my strongest designs and looked at the colours until I created some pieces I’m happy with.
After scanning my favourite design and experimenting with colours, I immediately noticed that the ‘J’ on the right was not as strong and clear a print as the ‘J’ on the left so decided to isolate the ‘J’ on the left and just use this print going forward.
I then created lots of different deigns so that I would have a lot to compare and contrast as I picked the strongest designs to experiment with further. Aiming to create one or two designs which I feel convey my concept and are fun, bright, recognisable. It is also very important that the designs can be used across different types of media.
These are my strongest designs from this test, so I will experiment with these further and then review them again and pick the strongest designs from these to use.