As I’ve been researching Amazon Fresh and other online grocery stores, one of the things O have really noticed is the way food is photographed, its beautifully dressed on the plate and visually appealing, the colours are balanced and complimentary and it really looks prefect, restaurant quality. This really reminds me of the instragram pages dedicated to “foodies” or “food porn”.
I really like these constructed images and think that this could be a theme that would be useful in my D&AD Design Competition brief, what might be pretty nice is if i illustrate foods bit in this really detailed, rustic, foodie style.
As my FMP is starting to take shape, Ive set myself a schedule to create all my products and been looking at different props to use on my stand as furniture. I wanted to create my own sculpture to have on my stand and after finding a glass bell jar online I decided to create a wire tree that could be decorated with insects.
I wanted my prop to have a connection to the area and the market so decided to create a wire free and to have butterflies along the branches. Similar to the Monarch Butterfly migration, where millions of butterflies crowd onto trees in Mexico.
To create my wire tree I used 0.8ml wire so it would be malleable, and then cut 5 long pieces of wire, folded it in half and used players to twist into the shape of a tree branch. Once i had 5 of these longer branches. I made a couple of smaller branches to add on later. I used a lid of a decoupage box as the base and painted it antique gold. The butterflies were creating using a stamp and cut from a vintage magazine that I found a few years ago in the Spitalfields market. This seemed like a good time to finally use it 🙂
The finished Tree, with butterflies applied using hot glue.
The finished sculpture on my Stand in the Spitalfields market.
Ive developed a concept for my cafe and now after testing my idea, its important to see how it might look in real cafe setting. I found a few images of cafe’s with a style similar to what I have envisioned and used photoshop to add my own creations and manipulate the size and perspective to fit this real setting, This gives me a real idea of what my cafe might look like and helps to think more ideas of items for my cafe to further my branding concept.
As Ive developed my cafe idea, I decided to look at colours used in my illustrated characters and pick out certain colours and then create colour pallets. This was a pretty successful activity and gave me a wide range of colours and shades from a single selection. Because my cafe is going to have some brightly coloured illustrations. Ive decided to keep any colour in my text really simple to contrast my illustration style.
I started by pulling the yellow from my Harry Potter inspired illustration and then just looked at variations of the colour selection. I did the same with each illustration and created a series of these colour pallets that I can use when creating new illustrations and collections.
As I’ve developed my leaflet design for Cancer Research UK and the Tobacco Tax Symposium ( link to my previous post about this here ) Ive considered the layout of information. My client liked the idea of using this leaflet to promote the symposium as well as a poster that could be kept and display by the audience. I spent a day researching and testing different types of leaflet folds and then created prototypes that I could show my client to help her better understand the pros and cons of each design and make a decision. I find its always easier to visualise a project if there is a physical example so i thought it would be good for my client to be able to visualise what the leaflet might look like in a variety of different styles.
16 Pannel Fold:
Half Fold + Half Fold:
8 Panel Roll Roll:
Tri Fold + Z Fold:
Tri Fold + Half Fold:
5 Panel Accordion fold:
Die – Cut Z Fold:
4 panel Roll Fold:
4 panel Accordion Roll:
Double Gate Fold
Four Panel Fold
Classic Half Fold
I completed over 60 hours of my work placement for my D&AD Brief with an organisation doing some amazing work, Cancer Research UK. I was lucky enough to be able to spend some time with the Infographics and Design / Social Media department and get a first hand look at how design work for one of the most well known charities in the UK is created. I spent the first few days of my work placements learning about how different aspects of the brand identity of CRUK is used on a variety of different platforms, from print to web and 3D branded objects and shops.
The project I was given responsibility of was to create a leaflet to promote the Tobacco Tax Symposium being held by Cancer Research UK during the World Cancer Congress 2016, being held in Paris. The Conference sees thousands of experts of cancer research around the world. To create this leaflet I had to meet with my client, discuss and agree on specifics of a brief. Once agreed I would then use adobe InDesign and Illustrator to create a visually exciting leaflet that meets the clients needs.
I met and liaised with internal and external printers to find the best and most economic way to print the leaflets and then met with the client to show updates on the design and ask for feedback, check any specific details and then agree specific elements such as the cost of printing and all final details, like the times/dates and locations (Ive learned that things can change so its important to keep checking details at each meeting)
Below is my document kept to record details of my day to day work during my work placement.
After a really good tutorial with Emily I decided that my cafe was starting to look a little too busy with my patterned cup/wallpaper design and my colourful characters. It felt like the two styles were really disconnected so it would be important to now edit my development work and focus on one style or find a way to use the two together. I decided to spend a bit more time focussing on my illustrations and would o back to my patterns slightly later.
I considered how I could use these designs to create merchandise and use with in my brand, I really loved the merchandising of cafe’s such as the Cereal killer Cafe so so spent a bit of time looking at the way they merchandise products in their cafe, such as badges, fridge magnets, cook books, wallpaper, posters and t-shirts.
I decided that i would create some A5 cards, badges, Fridge magnets and tea towels / aprons as merchandise with in my cafe, and my colourful illustrations would work really well as I can isolate each illustration so would have a number of different designs which could be collected. To illustrate how I could package my badges, I created a card and badge design, using a bright blue background and confetti with the badges displayed in the centre.
I also created a series of cards based on my illustrations that could be packaged and sold separately or as a set.
As I develop my cafe I’ve decided to explore the characters within some of the most famous books and stories and using ink, water colour and fine liner I illustrated some of the characters.
After creating a few different illustrations I decided to focus on my colourful illustrations which are very inspired by illustrated book covers such as Harry Potter, The Curious Incident of the Dog in the Nighttime and Life of Pi. I really like the style of these illustrations, they are bright and colourful and with a mixture of ink and watercolour they are slightly whimsical and fun. I also considered using just one colour for all the illustrations and playing with shading. Because this will be for a cafe concept i wanted it to relate to my cafe so decided to try using tea and coffee as my painting medium.
Coffee and tea made pretty good painting mediums but and were pretty fun to work with, I painted this in layers (light to dark) and added some rings from coffee cups. I think this came out really well but over all I preferred my colourful version.
As I developed this idea further I decided to test this page of illustrations a a menu design and thought up some names for drinks based of these books and characters. The names I chose were: Chershire Cat Cappuccino, The Count’s Red Tea, Gandalf Earl Grey, Frank’s Green Tea, Pan Galactic Gargle Buster Iced Tea, Jekyll and Hyde Chilli Chocolate, Butterbeer and Charlie and the Chococino. The names are a bit tongue in cheek and along with the illustrations its pretty obvious what book I’m referring to.
As much as I like this menu idea, I don’t like the hand written titles along side the illustrations so decided to scan this and isolate each illustration, once edited I could then experiment with image and test to create a unique menu. I also decided to add more detail to this menu and create short explanations of the drinks to give them more personality and develop my brand voice.
This is my finished Menu idea, The Typeface is Castillo MT, I also decided to test having black text so that the colour in my illustrations becomes the main feature as well as colour text which compliments the colours in the illustrations.
My cafe for the future concept is based around literacy and reading. The National Literacy Trust UK found that 1 in 6 individuals in the UK struggle to read and write, a skill which could impact their future opportunities. The concept of my cafe is to have a space inspired by books, where individuals can step out of the hectic world and settle down with a book and a hot drink. I want to have different workshops in my space to help people of all ages improve their reading and writing. I also want my space to have authors and poets come in to talk about their work and help to inspire more individuals to pick up a pen and put their ideas on a page.
My Cafe is going to be a fun and exciting space inspired by the characters from famous books and quotes from writers and poets, a space to be inspired yourself. Ive started by looking at quotes and poems that reflect my cause and can inspire others.
These quotes are all really lovely and have helped to shape some of my ideas and help me to create a tag line to use with my own cafe, Jabberwocky. Ive chosen to use the tag line
Every adventure starts with a first sip!
This tagline really reflects my themes and ideas, My Cafe is based on reading and literacy, community and of course, food and drink! Stepping out of every day life for a moment and sitting back with a book and a drink, the stories with in the books are the adventure. This can also reflect the adventure of learning and improving a new skill such as literacy and writing. Literally starting a new journey or adventure filled with challenges and achievements. On another level my tag line is inspired by the quote from the Cheshire Cat in The Adventures of Alice in Wonderland “Every adventure requires a first step. Trite, but true, even here.” So this also has a real connection to the “Jabberwocky” name that I have chosen.
As I’ve created and developed my tag line and brand logo, I’ve considered fonts and tried and tested them. I wanted my font to have a Victorian inspiration and to reflect the Victorian theme of my cabinet of curiosities whist also being clean and recognisable. I did a lot of research into Victorian Typefaces and looked at shop fronts, advertising and product designs.
Classic font with lines in the Victorian style.
I decided on the Typeface Imprint Shadow for my own brand, simpler and cleaner than other typefaces but inspired by these Victorian styles.