FMP / Font

Final Major project, Inventivity / Level 6

As I’ve created and developed my tag line and brand logo, I’ve considered fonts and tried and tested them. I wanted my font to have a Victorian inspiration and to reflect the Victorian theme of my cabinet of curiosities whist also being clean and recognisable. I did a lot of research into Victorian Typefaces and looked at shop fronts, advertising and product designs.

I decided on the Typeface Imprint Shadow for my own brand, simpler and cleaner than other typefaces but inspired by these Victorian styles. font




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s