FMP / Font

Final Major project, Inventivity / Level 6

As I’ve created and developed my tag line and brand logo, I’ve considered fonts and tried and tested them. I wanted my font to have a Victorian inspiration and to reflect the Victorian theme of my cabinet of curiosities whist also being clean and recognisable. I did a lot of research into Victorian Typefaces and looked at shop fronts, advertising and product designs.


I decided on the Typeface Imprint Shadow for my own brand, simpler and cleaner than other typefaces but inspired by these Victorian styles. font

 

 

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