D&AD / Work Placement

D&AD, Inventivity / Level 6

As I’ve developed my leaflet design for Cancer Research UK and the Tobacco Tax Symposium ( link to my previous post about this here ) Ive considered the layout of information. My client liked the idea of using this leaflet to promote the symposium as well as a poster that could be kept and display by the audience. I spent a day researching and testing different types of leaflet folds and then created prototypes that I could show my client to help her better understand the pros and cons of each design and make a decision. I find its always easier to visualise a project if there is a physical example so i thought it would be good for my client to be able to visualise what the leaflet might look like in a variety of different styles.

16 Pannel Fold:

D

Half Fold + Half Fold:

15_brochure_folds_141

8 Panel Roll Roll:

15_brochure_folds_131

Tri Fold + Z Fold:

15_brochure_folds_121

Tri Fold + Half Fold:

15_brochure_folds_111

5 Panel Accordion fold:

15_brochure_folds_101

Die – Cut Z Fold:

15_brochure_folds_091

4 panel Roll Fold:

15_brochure_folds_081

4 panel Accordion Roll:

15_brochure_folds_071

Z Fold

15_brochure_folds_061

Double Gate Fold

15_brochure_folds_051

Four Panel Fold

15_brochure_folds_041

Tri Fold

15_brochure_folds_021

Classic Half Fold

15_brochure_folds_011

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