FMP / 3D Props

Final Major project, Inventivity / Level 6

As my FMP is starting to take shape, Ive set myself a schedule to create all my products and been looking at different props to use on my stand as furniture. I wanted to create my own sculpture to have on my stand and after finding a glass bell jar online I decided to create a wire tree that could be decorated with insects.

I wanted my prop to have a connection to the area and the market so decided to create a wire free and to have butterflies along the branches. Similar to the Monarch Butterfly migration, where millions of butterflies crowd onto trees in Mexico.

To create my wire tree I used 0.8ml wire so it would be malleable, and then cut 5 long pieces of wire, folded it in half and used players to twist into the shape of a tree branch. Once i had 5 of these longer branches. I made a couple of smaller branches to add on later. I used a lid of a decoupage box as the base and painted it antique gold. The butterflies were creating using a stamp and cut from a vintage magazine that I found a few years ago in the Spitalfields market.  This seemed like a good time to finally use it 🙂

The finished Tree, with butterflies applied using hot glue.

The finished sculpture on my Stand in the Spitalfields market.

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FMP / Font

Final Major project, Inventivity / Level 6

As I’ve created and developed my tag line and brand logo, I’ve considered fonts and tried and tested them. I wanted my font to have a Victorian inspiration and to reflect the Victorian theme of my cabinet of curiosities whist also being clean and recognisable. I did a lot of research into Victorian Typefaces and looked at shop fronts, advertising and product designs.


I decided on the Typeface Imprint Shadow for my own brand, simpler and cleaner than other typefaces but inspired by these Victorian styles. font

 

 

FMP / Creating a Brand Identity

Final Major project, Inventivity / Level 6

As my FMP started to take shape, I have looked at how I can create a brand identity.

What is ‘Brand Identity’

“A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.”

Logo Design:

A large part of my FMP relates to collecting and entomology so I started by looking at the illustrations I had created for prints on my stand and picking out elements that were visually exciting as well as effectively communicating my theme and ideas. I looked first at using Lino to recreate elements of my illustrations first as a lot of my work mixes illustration and printing so I thought it might be interesting to turn an existing illustration into a print. But ultimately I didn’t feel that this captured what I wanted it to so went back to my illustrations. After some experimentation I decided to isolate one of my illustrations from my ‘Insect Bell Jar” – the Dead Head Moth.  

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The Dead Head Moth is a species found in Europe, the largest moth to appear in Britain, sporting a wingspan of up to 12 or 13cm, it is a striking species, though it is not a native. Immigrants arrive from southern Europe, usually several hundreds in each year, during late summer and autumn.  The species name Atropos is often related to death, derived from Atropos. Atropos was one of the three Moirai, goddesses of fate and destiny. In addition the genus name Acherontia is derived from Acheron, a river in Greece, which in Greek mythology was known as the river of pain, and was one of the five rivers of the Greek underworld. The moth is also featured in popular culture in books such as Bram Stokers ‘Dracula’ and the film, ‘Silence of the Lambs’ as the calling card of the character Buffalo Bill.

Ive chosen this Moth to be my logo design as it is a species that is often misunderstood and has a lot of folklore and meaning behind it, it appears in Britain, though its not native, its more of a passing visitor and is incredibly striking and recognisable.

I then used my chosen TypeFace to apply my brand name ‘Bizarre Bazaar’ and experimented with design and layout unit I created something which felt well balanced and visually appealing. Once I had a fully realised logo design, I started to explore how I could use this design to create a sense of continuity on my stand and bring all my different products and designs together under one brand identity and voice.

My final Design:

Bizarre Bazaar Logo design

Creating Continuity:

I decided to use my logo design to give a sense of continuity on my stand, so that all of my different products, prints and designs would feel connected to each other and to my larger brand ‘Bizarre Bazaar’. I decided to create a table cloth pattern using my logo design and have this printed. then I created a matching but larger hanging banner that would be clipped to the front of my stand. I also used my moth in different ways creating a fabric flower and pinning it to a top hat that I used as a prop on my stand.

Tag Line:

My tagline for my brand creation ‘Bizarre Bazaar’ took a bit of work. I decided to play with the repetition of the letter “B” as its repeated in my brand name. and eventually settled on ‘Be Bizarre’ as this short phrase encapsulates what my brand is all about. Love the weird parts of yourself and the world around you, Bizarre is beautiful, extraordinary, and exciting. Be Bizarre! 

moth logo with tag

FMP / Market Research

Final Major project, Inventivity / Level 6

I’ve developed my FMP and decided to create and sell my own products, following the theme of a Cabinet of Curiosities in a live market setting. The next stage of my project was to investigate different markets and talk to traders and market managers, this was really key to developing my ideas and finding out exactly what the process would be to get my own stall. I started by researching London’s markets and making a list of places before going to each market for a couple hours and ask a few questions about trading.

I then decided on 3 markets I really liked, I looked at key features such as location, footfall, types of products being sold and overall atmosphere. History is a big part of theme and my creative process so I wanted to show my work in somewhere that would also reflect this, so I decided to reach out to the trading managers at Greenwich Market, Spitalfields Market and the Apple Market at Covent Garden. I researched the right people to contact for each market online and emailed them explaining what I wanted to do and asking for advice. After a few applications, phone conversations and emails I was able to get an interview to show samples of my products and explain my ideas.


I attended the interview and was able to get a space in the world famous Spitalfields Market! Which I really felt that the history of the Spitalfields reflected the themes of the products I wanted to create. Before attending my interview I created a small selection of samples. Economically it was pretty important to find out if I would have a place to trade and if I would need to change anything before making larger numbers. It also gave me a chance to try out a few different materials as I created my samples, doing this over a couple of weeks meant I could reflect on each material and make changes as I needed to.

I ended up creating a series of badges, a piece of original work (2 colour lino print) a hand printed ceramic coaster and a tea towel for my interview. I also took along my sketchbook and a selection of my work from previous projects to further illustrate my ideas and give a better idea of who I am. The interview was really good and I got some great feedback as well as being allowed to trade for 1 day in the market!  Success!

“Spitalfields had been relatively rural until the Great Fire of London. By 1666, traders had begun operating beyond the city gates – on the site where today’s market stands. The landmark Truman’s Brewery opened in 1669 and in 1682 King Charles II granted John Balch a Royal Charter giving him the right to hold a market on Thursdays and Saturdays in or near Spital Square.”

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After getting the go ahead on my work and my plan, I started to look how I could use stall  space to create a display and how I could start branding my stall.  I knew that I could need to have a table cloth, back wall, and stands to display work and create different levels on the table. So I started thinking about items that could be part of a cabinet of curiosities and also be used to display work at different heights.  Props became quite important to the overall feel and look of my space so it did take a while to research different items and buy/rent/borrow them for my stand. I also created some 3D sculptures to use as props on my stand, I wanted to create a stand that was aesthetically interesting and would hopefully start some conversations whilst also making my work the key feature.

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FMP / Spitalfields Market

Final Major project, Inventivity / Level 6

For my FMP I have chosen to create a series of well designed products that can be sold on a live stand. After spending a few months exploring different markets and pop up shops around London such as the Greenwich Market, Covent Garden and others, I decided that the Spitalfields market felt like the right fit for my work and ideas to flourish. So after spending a bit of time talking to people in the Spitalfields market, I got in touch with the managers and secured an interview so I could show them a selection of the work I wanted to sell.

After this it was a matter of deciding exactly what I wanted to create and what I wanted to communicate. Doing this needed a lot of researching and developing my ideas, then creating a series of well designed products. To keep myself focussed I wrote my own brief for my project.

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BIZARRE BAZAAR
Cabinet of Curiosities – Market Stall in Spitalfields Market 07/05/17

“Cabinets of curiosities, also known as ‘wonder rooms’, were small collections of extraordinary objects which, like today’s museums, attempted to categorise and tell stories about the wonders and oddities of the natural world.”

Brief

To create a series of objects and artwork following the theme of Victorian Cabinets of Curiosities, concluding in a real world application of a functional trading market stall in the world famous Spitalfields market in East London.

I have titled this project ‘Bizarre Bazaar’ with the tagline ‘Be Bizarre’

Aims

  • To tell the story of cabinets of curiosities and natural wonders of the world through functional designed items.
  • To explore curiosities of London’s history – ie: natural items found on the bank of the river Thames
  • To produce a well designed market stall and display work in the style of Cabinets of Curiosities
  • To create a brand identity for this project to live within and a manifesto to help give the project further context.

Deliverables

  • brand identity and manifesto
  • concept board including colour pallets
  • Original artwork inspired by Cabinets of curiosities
  • Functional designed work
  • Editions of prints and postcards
  • A gif to promote my stall on social media
  • A functional designed market stall and a full day of tradingOnce I had a good amount of research and development of my ideas behind me, I decided on a few items I could create, that communicated my ideas and themes effectively and also had a practical element about them. I decided on creating, coasters and tea towels that could be used practically and also decoratively, badges and prints. I chose to create these items as they could be used in a variety of different ways, the materials were cost and time effective and would look fantastic once they were finished.

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As I started researching cabinets of curiosities and what items could be shown within my own cabinet, I considered the history of he city I live in and the soul of city, the river Thames. For thousands of years, the river Thames has been a place of trade, travel, leisure and a way of disposing of items, or in some cases, people.

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The river has a complicated history as I researched items that could possibly be found in the river, I found there were some incredible and mysterious items there too. I chose a number of  small items that have been found in the river Thames and spoke to people who had been murking or mudlarking along the rivers for years, to gain more understanding about the rivers history and its connection to the city.

“Mudlarking began in the 18th century, when people scavenged for things to sell. Its modern incarnation is about illuminating our past, making discoveries that add to what we know.”

Some of the items found in the river really amazed me, from fossilised shark teeth, Roman coins and pottery, Victorian bottles and musket balls and even a few antique guns. if your interested in whats to be found in the Thames, Have a look at this article from 2014 here.  And more about ancient fossils in London here.

I chose to look at primarily natural curiosities in the Thames and was drawn to the fossilised shark tooth, the fossilised Pyritised Echioceras ammonite, as well as seaweeds and jurassic insects. I then researched and sketched each element before creating a series of small, round lino prints and testing my ideas further. These prints would become the basis of my edition of 4 original artworks, badges and coasters. These elements would also feature in my work going forward.

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Research and Inspiration / MK Gallery

Final Major project, Inventivity / Level 6, Visual Research and Inspiration

Back in 2014 the MK Gallery in Milton Keynes held the ‘Treasures in MK’ exhibit which explored the theme  and layout of a cabinet of curiosities. A collection of objects and artwork where the layout of items and history of the work tell a story. The collection as art and visual communication. Each object, with its own history used to communicate different themes and narratives within the much larger collection.  Im a bit sad that I didn’t get a chance to see the exhibition myself in 2014, but luckily the MK Gallery have a great archive feature with detailed information and photography to give me an idea of how the exhibition was created and experienced at the time. Though its always better to visit exhibitions when you can!

“A remarkable cabinet of curiosities comprising 200 historical and modern artworks and objects borrowed from 60 collections near Milton Keynes, including Old Masters DĂźrer, Hogarth and Millais; Modern Masters Matisse, Picasso and Warhol plus iconic classics such as an Aston Martin DB4.”

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The first thing that really strikes me about this exhibition is the taxidermy birds displayed on the podium at the centre. This natural animal, captured in time and displayed at the centre of man made creations (drawings and paintings). This display helps to create a contrast between the natural world and man made creations.

The exhibition is also celebrating the history of the area around it, Milton Keynes. Visually communicating different stories by choosing to display items that have their own myths and history along side artwork that could compliment or conflict the stories or themes.

“Instead of focusing on a specific theme or period in time, the exhibition celebrates the extraordinary variety of tastes and interests in the area. As such, the exhibition is a collection of collections; it is also an exhibition about collecting.”

Take a look at the exhibition guide here.

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The exhibition might have ended in 2014 but you can still have a look at the archive on the MK Gallery website here.

FMP / Inspiration For My Animation

Final Major project, Inventivity / Level 6

As I’ve created my own stop motion animation as part of own final major project, I’ve been looking over different styles of animation to provide me with some inspiration and shape my own ideas. I am really inspired by interesting animation and love how it can be used to visually communicate themes and narratives. I especially love stop motion animation and have been really inspired by films such as ‘Coraline’, ‘Nightmare before Christmas’, ‘Chicken Run’ and ‘Corpse Bride’. I find Tim Burton’s work is really imaginative and visually exciting to me, ‘Nightmare Before Christmas’ is a film that really inspired me as a child and has become a tradition for me to re-watch on christmas eve!

The process of creating ‘Nightmare Before Christmas’ is quite amazing. With a frame rate of 24 frames to a second and over 110,000 frames all together, each minute of the film took over a week to create and the process lasted over 3 years! fascinated by the holiday celebrations, Tim Burton based the story of ‘Nightmare Before Christmas’ on a poem he wrote in the 1980’s. It was not until 1990 that the development and production of the film  would take place and it was finally released in 1993.

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It was late one fall in Halloweenland,
and the air had quite a chill.
Against the moon a skeleton sat,
alone upon a hill.
He was tall and thin with a bat bow tie;
Jack Skellington was his name.
He was tired and bored in Halloweenland…

‘Nightmare Before Christmas’ is one of the defining films in the history of stop motion and has been a huge inspiration for me growing up and even more so as an adult.

I have continued my research for my own short animation by looking at music videos such as the french band Zoufris Maracas- Un Gamin. Zoufris Maracas have some incredibly creative and imaginative music videos using a wide range of different mediums from stop motion to collage and photomontage. Ive explored work by some of my favourite artists like the incredibly talented Katie Scott’s work for ‘Botanicum’ and ‘Animalium’, and of corse simply searching ‘Stop motion and animation’ into youtube has some fantastic results and plenty of inspiration!

 

FMP / Animation Test 2

Final Major project, Inventivity / Level 6

As I now come to the end of my FMP I have been creating and testing a short stop animation that has a bit of fun with my FMP theme of cabinets of curiosities and explain a bit more about my own enterprise Bizarre Bazaar. I story boarded my animation idea and decided to play with some main elements from my own exploration, development and live enterprise (Spitalfields Market Stall on 07/05/2017)

The first element I’ve chosen to use is my illustrated moth (also used in my logo design).  A clock with spinning hands illustrating the passage of time. This is a key element as cabinets of curiosities are seeped in history and the history of London is important to me as it inspires my work. Ive also used elements of an illustration/print that I used for my stand and had reprinted for sale and butterflies created from vintage newspapers bought in the spitalfields market from 1898 and 1909, reenforcing my connection to Victorian cabinets of curiosities and my own interest in Victorian London and the Spitalfields market where I chose to sell my work. Another element I have chosen to use is a lino printed skull.

Skulls feature in a lot of cabinets of curiosities and provide a link to natural human curiosity – trying to understand exactly what makes us, us? 

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My creation. A bell jar created through lino print and hand drawn insects within 

After planning out and setting up a space to photograph each section of my animation, I then took my time to ensure that each image would make sense in the series and limit the amount of camera shake. I used 2 light sources to keep a continuous light and decided not to use any natural lights along side this as there would be subtle changes in the light through out the day.

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I then edited various versions of the animation until I had a couple that I was happy with and thought illustrated my theme well whilst being interesting to watch.

My final animation:

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FMP / Animation Test

Final Major project, Inventivity / Level 6

As part of my on going final major project, I want to create an animation using stop motion. My plan is to use elements of my own illustrations for my brand ‘Bizarre Bazaar’ to tell the story of cabinets of curiosities and of the journey of my own research and exploration of my theme.

To test my animation idea, I started by setting up my own little home studio to work out my layout. Ive decided to use 24fp/s as this should have a good speed and decided to use my DSLR camera to get clear/clean images that can be easily edited at a later stage and 2 lights to create and keep a constant light source keeping each image consistent.


This is my first text that I have made into a short gif. Using this short test I have been able to work out any problems at the beginning of this project rather than having to solve problems later in the animation which could be harder to solve. This has helped me to work out where my light source needed to be and how bright I wanted it, where the camera needed to be and if I would have any issues keeping each image consistent without any ‘camera shake’.

Test 1:

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Research and Inspiration / Eleanor Shakespeare

Final Major project, Inventivity / Level 6, Visual Research and Inspiration

Eleanor Shakespeare is an illustrator and designer based in South London and creates beautiful pieces using photomontage image making. She had had work published for the Guardian, Variety, The Washington Post, The Globe & Mail, The Sunday Times, The Telegraph, Politico, Waitrose Magazine, Easyjet Traveller, Therapy Today, Times Higher Education, BBC History amongst others. Eleanor Shakespeare has also had her illustrations published in books such as ‘Cut, Paste, Create’ and ‘Stormy Seas’. Her style of illustration is magical and really speaks to me as an illustrator and designer.

‘Stormy Seas’ is a book detailing the stories of young refugees risking their lives to reach safety is not new. For hundreds of years, people have left behind family, friends, and all they know in hope of a better life. This book presents five true stories about young people who lived through the harrowing experience of setting sail in search of asylum. and is beautifully illustrated throughout by Eleanor Shakespeare.


Eleanor Shakespeare uses a combination of illustration, photomontage with contemporary and vintage images to create through provoking and inspiring images. and her work has been a huge inspiration for my animation for my FMP brand ‘Bizarre Bazaar’. I would like to create a stop motion animation using a series of vintage and ‘found’ images as well as my own illustrations to tell the story of Cabinets of Curiosities and of my own creation ‘Bizarre Bazaar’. Looking at the use and composition of Eleanor’s images have really helped me to shape my own ideas and think outside of the box!