Ive developed a concept for my cafe and now after testing my idea, its important to see how it might look in real cafe setting. I found a few images of cafe’s with a style similar to what I have envisioned and used photoshop to add my own creations and manipulate the size and perspective to fit this real setting, This gives me a real idea of what my cafe might look like and helps to think more ideas of items for my cafe to further my branding concept.
As Ive developed my cafe idea, I decided to look at colours used in my illustrated characters and pick out certain colours and then create colour pallets. This was a pretty successful activity and gave me a wide range of colours and shades from a single selection. Because my cafe is going to have some brightly coloured illustrations. Ive decided to keep any colour in my text really simple to contrast my illustration style.
I started by pulling the yellow from my Harry Potter inspired illustration and then just looked at variations of the colour selection. I did the same with each illustration and created a series of these colour pallets that I can use when creating new illustrations and collections.
After a really good tutorial with Emily I decided that my cafe was starting to look a little too busy with my patterned cup/wallpaper design and my colourful characters. It felt like the two styles were really disconnected so it would be important to now edit my development work and focus on one style or find a way to use the two together. I decided to spend a bit more time focussing on my illustrations and would o back to my patterns slightly later.
I considered how I could use these designs to create merchandise and use with in my brand, I really loved the merchandising of cafe’s such as the Cereal killer Cafe so so spent a bit of time looking at the way they merchandise products in their cafe, such as badges, fridge magnets, cook books, wallpaper, posters and t-shirts.
I decided that i would create some A5 cards, badges, Fridge magnets and tea towels / aprons as merchandise with in my cafe, and my colourful illustrations would work really well as I can isolate each illustration so would have a number of different designs which could be collected. To illustrate how I could package my badges, I created a card and badge design, using a bright blue background and confetti with the badges displayed in the centre.
I also created a series of cards based on my illustrations that could be packaged and sold separately or as a set.
As I develop my cafe I’ve decided to explore the characters within some of the most famous books and stories and using ink, water colour and fine liner I illustrated some of the characters.
After creating a few different illustrations I decided to focus on my colourful illustrations which are very inspired by illustrated book covers such as Harry Potter, The Curious Incident of the Dog in the Nighttime and Life of Pi. I really like the style of these illustrations, they are bright and colourful and with a mixture of ink and watercolour they are slightly whimsical and fun. I also considered using just one colour for all the illustrations and playing with shading. Because this will be for a cafe concept i wanted it to relate to my cafe so decided to try using tea and coffee as my painting medium.
Coffee and tea made pretty good painting mediums but and were pretty fun to work with, I painted this in layers (light to dark) and added some rings from coffee cups. I think this came out really well but over all I preferred my colourful version.
As I developed this idea further I decided to test this page of illustrations a a menu design and thought up some names for drinks based of these books and characters. The names I chose were: Chershire Cat Cappuccino, The Count’s Red Tea, Gandalf Earl Grey, Frank’s Green Tea, Pan Galactic Gargle Buster Iced Tea, Jekyll and Hyde Chilli Chocolate, Butterbeer and Charlie and the Chococino. The names are a bit tongue in cheek and along with the illustrations its pretty obvious what book I’m referring to.
As much as I like this menu idea, I don’t like the hand written titles along side the illustrations so decided to scan this and isolate each illustration, once edited I could then experiment with image and test to create a unique menu. I also decided to add more detail to this menu and create short explanations of the drinks to give them more personality and develop my brand voice.
This is my finished Menu idea, The Typeface is Castillo MT, I also decided to test having black text so that the colour in my illustrations becomes the main feature as well as colour text which compliments the colours in the illustrations.
My cafe for the future concept is based around literacy and reading. The National Literacy Trust UK found that 1 in 6 individuals in the UK struggle to read and write, a skill which could impact their future opportunities. The concept of my cafe is to have a space inspired by books, where individuals can step out of the hectic world and settle down with a book and a hot drink. I want to have different workshops in my space to help people of all ages improve their reading and writing. I also want my space to have authors and poets come in to talk about their work and help to inspire more individuals to pick up a pen and put their ideas on a page.
My Cafe is going to be a fun and exciting space inspired by the characters from famous books and quotes from writers and poets, a space to be inspired yourself. Ive started by looking at quotes and poems that reflect my cause and can inspire others.
These quotes are all really lovely and have helped to shape some of my ideas and help me to create a tag line to use with my own cafe, Jabberwocky. Ive chosen to use the tag line
Every adventure starts with a first sip!
This tagline really reflects my themes and ideas, My Cafe is based on reading and literacy, community and of course, food and drink! Stepping out of every day life for a moment and sitting back with a book and a drink, the stories with in the books are the adventure. This can also reflect the adventure of learning and improving a new skill such as literacy and writing. Literally starting a new journey or adventure filled with challenges and achievements. On another level my tag line is inspired by the quote from the Cheshire Cat in The Adventures of Alice in Wonderland “Every adventure requires a first step. Trite, but true, even here.” So this also has a real connection to the “Jabberwocky” name that I have chosen.
As part of this project I wanted to create some prototype takeaway cups to test my pattern design and logo together in a real world application. I made a template of the size and curve of the takeaway cup to make sure that my designs would stick well with no creases and after a bit of trial and error these are my favourites of this test.
I like how these designs have turned out and seeing all of these elements together as a usable item, has helped me to compare and contrast both designs and settle on one which I feel reflects my cafe concept best. I think I will be using my second design, I prefer the more complex pattern of white, orange and red tea cups, paired with the “J” logo design though I do feel my second logo design still can be used in my cafe to compliment this design.
As part of my Cafe I wanted to create a card that could be given to customers with their drink order, inviting them to grab a pen and draw or write about a scene from their favourite book, these could then be pinned up on a board in the cafe for others to view and perhaps choose to try a new book based only on a strangers imaginings from it. I wanted something that would be really simple and could be created in lots of colours and also reused in different ways. So decided to use lino and create a simple tea cup design and a water based printing ink to print it.
I want my cafe to have consistent designed elements so used the same lino cut design and photoshop to create a pattern that could be used as part of the interior as a feature wall and also on items such as takeaway drink cups, napkins, and bags.
I started by creating around 30 different variations of the design and experimenting with size and colour and then choosing 10 strong designs and experimenting further with these to create some interesting patterns and finally settling on 3 designs that I feel could really work for my idea. I will now print these designs to see how they work on a larger scale and test them as possible designs for packaging, cups etc.
From the designs above these are the 3 I want to test further, and hopefully from these I will end up with 1 that I will use!
When I was growing up reading was (and still is) incredibly important, it’s a form of escapism, and taught me that through education, nothing is impossible. This is what I want other people to feel and I think this cafe could be a way doing it.
One of the key features of any business is a logo design, something that is recognisable, fun and conveys the themes of the business. My cafe is all about books, reading and improving literacy skills, whilst being in a warm, fun and bright environment. As I’ve explored logo designs for this Cafe / Social Enterprise I wanted it to have a direct link to the history of books and printed language so wanted to use letterpress to create some interesting designs.
Letterpress printing was the normal form of printing text from its invention by Johannes Gutenberg in the mid-15th century until the 19th century and remained in wide use for books and other uses until the second half of the 20th century. Letterpress printing remained the primary way to print and distribute information until the 20th century, when offset printing was developed, which largely supplanted its role in printing books and newspapers.
The history of letterpress and relief printing also relates back to my Cafe name ‘Jabberwocky’ as the first edition of ‘Alice Through the Looking Glass’ was printed in 1871 by Macmillan Publishers and would have been created by using letterpress and manually printing each page.
Letterpress printing is a technique of relief printing using a printing press, a process by which many copies are produced by repeated direct impression of an inked, raised surface against sheets or a continuous roll of paper. A worker composes and locks movable type into the “bed” of a press, inks it, and presses paper against it to transfer the ink from the type which creates an impression on the paper.
To start my logo design I chose a few different type faces and printed each one multiple times, first starting with the full name ‘Jabberwocky’. I then cut into each sheet and rearranged the type to form interesting designs. Through this process I decided that I would focus on just the letter ‘J’. I then scanned my designs and put them into photoshop to further experiment with the text and to create lots of different logo designs. I then chose my strongest designs and looked at the colours until I created some pieces I’m happy with.
After scanning my favourite design and experimenting with colours, I immediately noticed that the ‘J’ on the right was not as strong and clear a print as the ‘J’ on the left so decided to isolate the ‘J’ on the left and just use this print going forward.
I then created lots of different deigns so that I would have a lot to compare and contrast as I picked the strongest designs to experiment with further. Aiming to create one or two designs which I feel convey my concept and are fun, bright, recognisable. It is also very important that the designs can be used across different types of media.
These are my strongest designs from this test, so I will experiment with these further and then review them again and pick the strongest designs from these to use.
As my cafe concept centres around books, reading, literacy and education. I have chosen the name ‘Jabberwocky’.
This name is inspired by Lewis Carroll’s ‘Adventures of Alice Through the Looking Glass’ and the nonsense poem ‘Jabberwocky’. In the Book the poem is discovered by Alice in Looking Glass Land after she meets the Chess piece characters the White King and White Queen. Alice finds a book written in a seemingly unintelligible language. Realising that she is travelling through an inverted world, she recognises that the verses on the pages are written in mirror writing. She holds a mirror to one of the poems, and reads the reflected verse of “Jabberwocky”.
I like this name for a few reasons, firstly because for Alice in the book, she starts by not understanding the text at all and through her own exploration and learning discovers a way to read and understand it, much like people first learning to read.
Its also a name taken from one of the most famous and loved series of novels by Lewis Carroll and people tend to recognise the name even if they haven’t read the books, perhaps it could inspire people to want to pick the novel up and try it them selves. Finally ‘Jabberwocky’ is considered to be one of the best nonsense poems in the english language and from it we have taken neologisms like ‘Chortle’ and given them new meaning in our language today, it shows the ever changing landscape of the english language and that we are still adding new words to it, even now.
I want my cafe to be a warm and inviting space for people to step out of the hustle and bustle of everyday life and sit back with a book and hot drink. I also want this to be a space for education and for learning new skills together. When I imagine what this space might be I picture warm colours, cosy spaces and homely lighting and I’m really inspired by the autumn season natural colours of reds, oranges, yellows, browns and gold. I’ve collected some images that inspire me and will use these as I create my concept boards and colour pallets going forward.