D&AD / Foodies

D&AD, Inventivity / Level 6

As I’ve been researching Amazon Fresh and other online grocery stores, one of the things  O have really noticed is the way food is photographed, its beautifully dressed on the plate and visually appealing,  the colours are balanced and complimentary and it really looks prefect, restaurant quality. This really reminds me of the instragram pages dedicated to “foodies” or “food porn”.

I really like these constructed images and think that this could be a theme that would be useful in my D&AD Design Competition brief, what might be pretty nice is if i illustrate foods bit in this really detailed, rustic, foodie style.



Jabberwocky / Cafe Concept

Inventivity / Level 6, Jabberwocky Cafe

Ive developed a concept for my cafe and now after testing my idea, its important to see how it might look in real cafe setting. I found a few images of cafe’s with a style similar to what I have envisioned and used photoshop to add my own creations and manipulate the size and perspective to fit this real setting, This gives me a real idea of what my cafe might look like and helps to think more ideas of items for my cafe to further my branding concept.


Jabberwocky / Character Cards

Inventivity / Level 6, Jabberwocky Cafe, Projects

After a really good tutorial with Emily I decided that my cafe was starting to look a little too busy with my patterned cup/wallpaper design and my colourful characters. It felt like the two styles were really disconnected so it would be important to now edit my development work and focus on one style or find a way to use the two together. I decided to spend a bit more time focussing on my illustrations and would o back to my patterns slightly later.

I considered how I could use these designs to create merchandise and use with in my brand, I really loved the merchandising of cafe’s such as the Cereal killer Cafe so so spent a bit of time looking at the way they merchandise products in their cafe, such as badges, fridge magnets, cook books, wallpaper, posters and t-shirts.

I decided that i would create some A5 cards, badges, Fridge magnets and tea towels / aprons as merchandise with in my cafe, and my colourful illustrations would work really well as I can isolate each illustration so would have a number of different designs which could be collected. To illustrate how I could package my badges, I created a card and badge design, using a bright blue background and confetti with the badges displayed in the centre. badges.jpg
I also created a series of cards based on my illustrations that could be packaged and sold separately or as a set.


Jabberwocky / Tag Line

Jabberwocky Cafe

My cafe for the future concept is based around literacy and reading. The National Literacy Trust UK found that 1 in 6 individuals in the UK struggle to read and write, a skill which could impact their future opportunities. The concept of my cafe is to have a space inspired by books, where individuals can step out of the hectic world and settle down with a book and a hot drink. I want to have different workshops in my space to help people of all ages improve their reading and writing. I also want my space to have authors and poets come in to talk about their work and help to inspire more individuals to pick up a pen and put their ideas on a page.  

My Cafe is going to be a fun and exciting space inspired by the characters from famous books and quotes from writers and poets, a space to be inspired yourself. Ive started by looking at quotes and poems that reflect my cause and can inspire others. 

These quotes are all really lovely and have helped to shape some of my ideas and help me to create a tag line to use with my own cafe, Jabberwocky. Ive chosen to use the tag line

Every adventure starts with a first sip!

This tagline really reflects my themes and ideas,  My Cafe is based on reading and literacy, community and of course, food and drink! Stepping out of every day life for a moment and sitting back with a book and a drink, the stories with in the books are the adventure. This can also reflect the adventure of learning and improving a new skill such as literacy and writing. Literally starting a new journey or adventure filled with challenges and achievements. On another level my tag line is inspired by the quote from the Cheshire Cat in The Adventures of Alice in Wonderland “Every adventure requires a first step. Trite, but true, even here.” So this also has a real connection to the “Jabberwocky” name that I have chosen.


FMP / Inspiration For My Animation

Final Major project, Inventivity / Level 6

As I’ve created my own stop motion animation as part of own final major project, I’ve been looking over different styles of animation to provide me with some inspiration and shape my own ideas. I am really inspired by interesting animation and love how it can be used to visually communicate themes and narratives. I especially love stop motion animation and have been really inspired by films such as ‘Coraline’, ‘Nightmare before Christmas’, ‘Chicken Run’ and ‘Corpse Bride’. I find Tim Burton’s work is really imaginative and visually exciting to me, ‘Nightmare Before Christmas’ is a film that really inspired me as a child and has become a tradition for me to re-watch on christmas eve!

The process of creating ‘Nightmare Before Christmas’ is quite amazing. With a frame rate of 24 frames to a second and over 110,000 frames all together, each minute of the film took over a week to create and the process lasted over 3 years! fascinated by the holiday celebrations, Tim Burton based the story of ‘Nightmare Before Christmas’ on a poem he wrote in the 1980’s. It was not until 1990 that the development and production of the film  would take place and it was finally released in 1993.


It was late one fall in Halloweenland,
and the air had quite a chill.
Against the moon a skeleton sat,
alone upon a hill.
He was tall and thin with a bat bow tie;
Jack Skellington was his name.
He was tired and bored in Halloweenland…

‘Nightmare Before Christmas’ is one of the defining films in the history of stop motion and has been a huge inspiration for me growing up and even more so as an adult.

I have continued my research for my own short animation by looking at music videos such as the french band Zoufris Maracas- Un Gamin. Zoufris Maracas have some incredibly creative and imaginative music videos using a wide range of different mediums from stop motion to collage and photomontage. Ive explored work by some of my favourite artists like the incredibly talented Katie Scott’s work for ‘Botanicum’ and ‘Animalium’, and of corse simply searching ‘Stop motion and animation’ into youtube has some fantastic results and plenty of inspiration!


FMP / Animation Test 2

Final Major project, Inventivity / Level 6

As I now come to the end of my FMP I have been creating and testing a short stop animation that has a bit of fun with my FMP theme of cabinets of curiosities and explain a bit more about my own enterprise Bizarre Bazaar. I story boarded my animation idea and decided to play with some main elements from my own exploration, development and live enterprise (Spitalfields Market Stall on 07/05/2017)

The first element I’ve chosen to use is my illustrated moth (also used in my logo design).  A clock with spinning hands illustrating the passage of time. This is a key element as cabinets of curiosities are seeped in history and the history of London is important to me as it inspires my work. Ive also used elements of an illustration/print that I used for my stand and had reprinted for sale and butterflies created from vintage newspapers bought in the spitalfields market from 1898 and 1909, reenforcing my connection to Victorian cabinets of curiosities and my own interest in Victorian London and the Spitalfields market where I chose to sell my work. Another element I have chosen to use is a lino printed skull.

Skulls feature in a lot of cabinets of curiosities and provide a link to natural human curiosity – trying to understand exactly what makes us, us? 

bell jar

My creation. A bell jar created through lino print and hand drawn insects within 

After planning out and setting up a space to photograph each section of my animation, I then took my time to ensure that each image would make sense in the series and limit the amount of camera shake. I used 2 light sources to keep a continuous light and decided not to use any natural lights along side this as there would be subtle changes in the light through out the day.


I then edited various versions of the animation until I had a couple that I was happy with and thought illustrated my theme well whilst being interesting to watch.

My final animation:

Bizarre Bazaar1 2.gif

FMP / Animation Test

Final Major project, Inventivity / Level 6

As part of my on going final major project, I want to create an animation using stop motion. My plan is to use elements of my own illustrations for my brand ‘Bizarre Bazaar’ to tell the story of cabinets of curiosities and of the journey of my own research and exploration of my theme.

To test my animation idea, I started by setting up my own little home studio to work out my layout. Ive decided to use 24fp/s as this should have a good speed and decided to use my DSLR camera to get clear/clean images that can be easily edited at a later stage and 2 lights to create and keep a constant light source keeping each image consistent.

This is my first text that I have made into a short gif. Using this short test I have been able to work out any problems at the beginning of this project rather than having to solve problems later in the animation which could be harder to solve. This has helped me to work out where my light source needed to be and how bright I wanted it, where the camera needed to be and if I would have any issues keeping each image consistent without any ‘camera shake’.

Test 1:



Research and Inspiration / Eleanor Shakespeare

Final Major project, Inventivity / Level 6, Visual Research and Inspiration

Eleanor Shakespeare is an illustrator and designer based in South London and creates beautiful pieces using photomontage image making. She had had work published for the Guardian, Variety, The Washington Post, The Globe & Mail, The Sunday Times, The Telegraph, Politico, Waitrose Magazine, Easyjet Traveller, Therapy Today, Times Higher Education, BBC History amongst others. Eleanor Shakespeare has also had her illustrations published in books such as ‘Cut, Paste, Create’ and ‘Stormy Seas’. Her style of illustration is magical and really speaks to me as an illustrator and designer.

‘Stormy Seas’ is a book detailing the stories of young refugees risking their lives to reach safety is not new. For hundreds of years, people have left behind family, friends, and all they know in hope of a better life. This book presents five true stories about young people who lived through the harrowing experience of setting sail in search of asylum. and is beautifully illustrated throughout by Eleanor Shakespeare.

Eleanor Shakespeare uses a combination of illustration, photomontage with contemporary and vintage images to create through provoking and inspiring images. and her work has been a huge inspiration for my animation for my FMP brand ‘Bizarre Bazaar’. I would like to create a stop motion animation using a series of vintage and ‘found’ images as well as my own illustrations to tell the story of Cabinets of Curiosities and of my own creation ‘Bizarre Bazaar’. Looking at the use and composition of Eleanor’s images have really helped me to shape my own ideas and think outside of the box!

Research and Inspiration / The Last Tuesday Society

Final Major project, Inventivity / Level 6, Visual Research and Inspiration

As part of the research and exploration for my Final Major Project I’ve been visiting different collections of natural forms around London. One of the places I’ve been most excited to visit is The Last Tuesday Society and Victor Wynd’s Cabinet of Curiosities. The museum can be found in Bethnal Green, a few minutes walk from the underground station and its beautifully bizarre.


As you walk into The Last Tuesday Society you are immediately surrounded by taxidermy animals in the bar area. The bar is inspired by prohibition, theres plenty of cocktails and a whole list of absinth’s to try! Go down the staircase into the museum and cabinet of curiosities and things get a whole lot weirder (In a good way). The Museum is filled wall to wall with strange and unusual natural and man made curiosities. From the doodles and paintings of prison inmates to a two-headed cat and even Amy Winehouse’s Poo in a jar. This museum doesn’t even attempt to categorise its thousands of objects, everything is placed together on the shelves and tells its own twisted stories, much like the wunderkabinett’s of the past.

“By placing the rare and the beautiful on the same plane as the commonplace, banal & amusing this museum seeks not to educate but to subvert, to show the world not in a grain of sand, but in a Hackney basement.”

This slideshow requires JavaScript.

Ive looked at this museum because it is the best example of a modern Cabinet of Curiosities. Its where the unusual and extraordinary natural curiosities of the past meet the kooky collections of the present and future. Fossils of extinct animals sitting alongside McDonalds happy meal toys collected through the 90’s. The lack of categorisation is important, Cabinets of Curiosities, attempted to tell stories about the wonders and oddities of the natural world through collections of weird and amazing objects. It was an attempt of understanding the world by collecting and self categorisation in a time where there was very little scientific categorisation of the natural world. As we have developed as a society these weird collections are bound to be influenced by the man made world around us more and more. Basically people are pretty weird.

“The Museum has no overreaching aim beyond the theft of it’s visitors time and the hope that it will provide amusement by return & hopes to fill the vacuum between what the establishment elite believes is worthy of worship & what really exists in the world.”

Check out the Website here!


Jabberwocky Cafe / Concept

Jabberwocky Cafe, Projects

As my cafe concept centres around books, reading, literacy and education. I have chosen the name ‘Jabberwocky’.

This name is inspired by Lewis Carroll’s ‘Adventures of Alice Through the Looking Glass’ and the nonsense poem ‘Jabberwocky’. In the Book the poem is discovered by Alice in Looking Glass Land after she meets the Chess piece characters the White King and White Queen. Alice finds a book written in a seemingly unintelligible language. Realising that she is travelling through an inverted world, she recognises that the verses on the pages are written in mirror writing. She holds a mirror to one of the poems, and reads the reflected verse of “Jabberwocky”.

I like this name for a few reasons, firstly because for Alice in the book, she starts by not understanding the text at all and through her own exploration and learning discovers a way to read and understand it, much like people first learning to read.
Its also a name taken from one of the most famous and loved series of novels by Lewis Carroll and people tend to recognise the name even if they haven’t read the books, perhaps it could inspire people to want to pick the novel up and try it them selves. Finally ‘Jabberwocky’ is considered to be one of the best nonsense poems in the english language and from it we have taken neologisms like ‘Chortle’ and given them new meaning in our language today, it shows the ever changing landscape of the english language and that we are still adding new words to it, even now.
I want my cafe to be a warm and inviting space for people to step out of the hustle and bustle of everyday life and sit back with a book and hot drink. I also want this to be a space for education and for learning new skills together. When I imagine what this space might be I picture warm colours, cosy spaces and homely lighting and I’m really inspired by the autumn season natural colours of reds, oranges, yellows, browns and gold.  I’ve collected some images that inspire me and will use these as I create my concept boards and colour pallets going forward. Mood Boards and inspo for Cafe of the Future -page-001Mood Boards and inspo for Cafe of the Future -page-002Mood Boards and inspo for Cafe of the Future -page-003