FMP / Spitalfields Market

Final Major project, Inventivity / Level 6

For my FMP I have chosen to create a series of well designed products that can be sold on a live stand. After spending a few months exploring different markets and pop up shops around London such as the Greenwich Market, Covent Garden and others, I decided that the Spitalfields market felt like the right fit for my work and ideas to flourish. So after spending a bit of time talking to people in the Spitalfields market, I got in touch with the managers and secured an interview so I could show them a selection of the work I wanted to sell.

After this it was a matter of deciding exactly what I wanted to create and what I wanted to communicate. Doing this needed a lot of researching and developing my ideas, then creating a series of well designed products. To keep myself focussed I wrote my own brief for my project.

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BIZARRE BAZAAR
Cabinet of Curiosities – Market Stall in Spitalfields Market 07/05/17

“Cabinets of curiosities, also known as ‘wonder rooms’, were small collections of extraordinary objects which, like today’s museums, attempted to categorise and tell stories about the wonders and oddities of the natural world.”

Brief

To create a series of objects and artwork following the theme of Victorian Cabinets of Curiosities, concluding in a real world application of a functional trading market stall in the world famous Spitalfields market in East London.

I have titled this project ‘Bizarre Bazaar’ with the tagline ‘Be Bizarre’

Aims

  • To tell the story of cabinets of curiosities and natural wonders of the world through functional designed items.
  • To explore curiosities of London’s history – ie: natural items found on the bank of the river Thames
  • To produce a well designed market stall and display work in the style of Cabinets of Curiosities
  • To create a brand identity for this project to live within and a manifesto to help give the project further context.

Deliverables

  • brand identity and manifesto
  • concept board including colour pallets
  • Original artwork inspired by Cabinets of curiosities
  • Functional designed work
  • Editions of prints and postcards
  • A gif to promote my stall on social media
  • A functional designed market stall and a full day of tradingOnce I had a good amount of research and development of my ideas behind me, I decided on a few items I could create, that communicated my ideas and themes effectively and also had a practical element about them. I decided on creating, coasters and tea towels that could be used practically and also decoratively, badges and prints. I chose to create these items as they could be used in a variety of different ways, the materials were cost and time effective and would look fantastic once they were finished.

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As I started researching cabinets of curiosities and what items could be shown within my own cabinet, I considered the history of he city I live in and the soul of city, the river Thames. For thousands of years, the river Thames has been a place of trade, travel, leisure and a way of disposing of items, or in some cases, people.

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The river has a complicated history as I researched items that could possibly be found in the river, I found there were some incredible and mysterious items there too. I chose a number of  small items that have been found in the river Thames and spoke to people who had been murking or mudlarking along the rivers for years, to gain more understanding about the rivers history and its connection to the city.

“Mudlarking began in the 18th century, when people scavenged for things to sell. Its modern incarnation is about illuminating our past, making discoveries that add to what we know.”

Some of the items found in the river really amazed me, from fossilised shark teeth, Roman coins and pottery, Victorian bottles and musket balls and even a few antique guns. if your interested in whats to be found in the Thames, Have a look at this article from 2014 here.  And more about ancient fossils in London here.

I chose to look at primarily natural curiosities in the Thames and was drawn to the fossilised shark tooth, the fossilised Pyritised Echioceras ammonite, as well as seaweeds and jurassic insects. I then researched and sketched each element before creating a series of small, round lino prints and testing my ideas further. These prints would become the basis of my edition of 4 original artworks, badges and coasters. These elements would also feature in my work going forward.

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Jabberwocky / Pattern

Jabberwocky Cafe

As part of my Cafe I wanted to create a card that could be given to customers with their drink order, inviting them to grab a pen and draw or write about a scene from their favourite book, these could then be pinned up on a board in the cafe for others to view and perhaps choose to try a new book based only on a strangers imaginings from it. I wanted something that would be really simple and could be created in lots of colours and also reused in different ways. So decided to use lino and create a simple tea cup design and a water based printing ink to print it.

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I want my cafe to have consistent designed elements so used the same lino cut design and photoshop to create a pattern that could be used as part of the interior as a feature wall and also on items such as takeaway drink cups, napkins, and bags.

I started by creating around 30 different variations of the design and experimenting with size and colour and then choosing 10 strong designs and experimenting further with these to create some interesting patterns and finally settling on 3 designs that I feel could really work for my idea. I will now print these designs to see how they work on a larger scale and test them as possible designs for packaging, cups etc.

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From the designs above these are the 3 I want to test further, and hopefully from these I will end up with 1 that I will use!

Wallpaper 14 (orange)
Wallpaper 16 (orange red)
Wallpaper 15 (orange red)

Visual Identity

CIP, visual identity

As part of CIP we have to consider our own visual identity that represents who we are as artists and creative practitioners. A visual identity is the visual articulation of an individual or group. it includes all pertinent design applications, such as banners, business cards, logos, packaging of work, among many other possible applications.

Basically, it’s using visual communication as a way to tell people who you are.

As I have considered my logo I’ve realised that one of the most important aspects of this will be consistency throughout my work. I want my logo to be simple and easy to replicate so with this in mind chose to make a small, circular, lino cut stamp. I then tested my abstract design with block printing ink. IMG_20160513_0004-page-001I like the versatility of using a stamp, it’s pretty quick to stamp my design onto various materials, I also love the texture of lino printing. As I develop this idea I think I will add a handwritten signature underneath the print.

After Printing  loads of my design, I thought it would be fun to create a few gifs of my logo spinning. I scanned my design, then used photoshop to rotate my design by 10 degrees. I needed 36 rotations to create the 360 degree turn for the design to spin. This left me with 36 images that I used to create my gif.

I absolutely love how these little spinning circles have turned out 🙂

I used Silver/Black block printing ink and mixed red and blue to create the burgundy colour. Blue, silver/black, burgundy and red are my favourite colours so I naturally tend to gravitate towards them. However I think these could look really nice in bright or even neon colours, so will experiment more with colour.

Weird Journeys

Getting Weird, Local Universe

For my Getting Weird Brief, I’ve been looking around my local universe and exploring its history. One part of East London’s history that really interests me is immigration. Over hundreds of years several groups of people have immigrated to the East End, one of the first of these groups was the Huguenots. The French Huguenots escaped persecution during the 16th Century. They were granted sanctuary by King Charles II in 1680 and settled into Spitalfields.

The Huguenots had a huge impact on the Spitalfields, especially the economy. For many years there had been a silk industry of sorts in the area, but with the diligence and skill of Huguenots the industry really thrived. The Spitalfields even became known as Weaver Town. The Huguenots have left a visible mark on the area. Houses, which still remain, are extremely distinctive, with enlarged windows in the attic to let in the maximum light for the weavers. There are also many street names that have a french origin, such as Fournier Street, which was named after George Fournier, a man of Huguenot descent.
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For this project I want to tell the story of the Huguenots in a small zine. Ive Started exploring different ways of telling this narrative for my zine and have decided to have very minimal text throughout. focussing primarily on image based story telling. Starting with the Journey from France to England.

I really love the idea of this story being told by the street art the area is known for today so created a quick lino print of bricks. I then used ink and fine liner to create the image of a ship crossing the English channel. I’ve then edited the colours of the bricks in photoshop. Just got to pick one I like…

I really like the blue colours here and the yellow and red!

Poster Ideas

Local Universe, Poster

For our Posters brief we were asked to explore print and create a poster. I wanted to use a play on words relating to London. One of the most common phrases used around London is “Mind the gap!” on London Underground. “Mind the gap” is  an audible or visual warning phrase issued to rail passengers in the United Kingdom to take caution while crossing the horizontal, and in some cases vertical, spatial gap between the train door and the station platform.
Mind the GapAnother comically British issue is bad weather. Its currently grey and raining outside so I decided to focus on the shitty weather and came up with the phrase Mind The Rain.

Weather memeI want to use a mixture of letter press for the text and lino cut block printing for the rain drops. Ive created a smaller A4 coloured with ink, but need to experiment with letter press and layout much more before I get to a final piece.


Ive started testing some letter press ideas as well.