As I’ve been researching Amazon Fresh and other online grocery stores, one of the things O have really noticed is the way food is photographed, its beautifully dressed on the plate and visually appealing, the colours are balanced and complimentary and it really looks prefect, restaurant quality. This really reminds me of the instragram pages dedicated to “foodies” or “food porn”.
I really like these constructed images and think that this could be a theme that would be useful in my D&AD Design Competition brief, what might be pretty nice is if i illustrate foods bit in this really detailed, rustic, foodie style.
I completed over 60 hours of my work placement for my D&AD Brief with an organisation doing some amazing work, Cancer Research UK. I was lucky enough to be able to spend some time with the Infographics and Design / Social Media department and get a first hand look at how design work for one of the most well known charities in the UK is created. I spent the first few days of my work placements learning about how different aspects of the brand identity of CRUK is used on a variety of different platforms, from print to web and 3D branded objects and shops.
The project I was given responsibility of was to create a leaflet to promote the Tobacco Tax Symposium being held by Cancer Research UK during the World Cancer Congress 2016, being held in Paris. The Conference sees thousands of experts of cancer research around the world. To create this leaflet I had to meet with my client, discuss and agree on specifics of a brief. Once agreed I would then use adobe InDesign and Illustrator to create a visually exciting leaflet that meets the clients needs.
I met and liaised with internal and external printers to find the best and most economic way to print the leaflets and then met with the client to show updates on the design and ask for feedback, check any specific details and then agree specific elements such as the cost of printing and all final details, like the times/dates and locations (Ive learned that things can change so its important to keep checking details at each meeting)
Below is my document kept to record details of my day to day work during my work placement.
As I research for my FMP one of the places I couldn’t miss is the Natural History Museum. The Natural History Museum is one of the largest collections of Entomology, Zoology, Palaeontology and Mineralogy in the world. Cabinets of Curiosities are based on a deep desire to understand the world around us, through collecting natural and man made wonders and the layouts that tell stories through these objects. I have always had a love of collecting and the items I collect play a large role in inspiring and driving my creative practice forward. Which is part of the reason that I have chosen to focus these Cabinets of curiosities as my FMP theme.
Within the Natural History Museum you can view thousands of natural collections from across the globe which tell the story of the human quest for knowledge and understanding of the world we inhabit. I think this need to know more about the world is inherently human and part of what makes our species so special. My favourite collection is the Entomology exhibit which is the oldest, largest and most important collection of insects in the world today.
“Gathered over 300 years, these specimens are key to telling the history of collecting, the science of taxonomy and the human desire to understand the natural world”
One of the great things about the Natural History Museum is once you’ve visited and gained an understanding of the Museum curation and displays, you can further explore through their online archives. With new technology today, if your looking for something specific, its literally at your fingertips.
Part of what I love about the Museum is the huge range of taxidermy on show. Taxidermy gives us a unique understanding of the range of animal life on Earth and can really bring animals you may not ordinarily be able to view to life. For those living in the 18th and 19th centuries taxidermy was a way of understanding how animal life was linked, how their bodies functioned and it was an educational and scientific tool. Taxidermy is also a way of preserving animals for future generations, literally freezing a moment in time.
Hein van Grouw is one of the Curators for the Natural History Museum and explains the use of taxidermy. He says, “For a lot of people it feels old-fashioned, but taxidermy is a vital tool that allows us to teach about the huge range of life on Earth. Good taxidermists can display animals in anatomically correct positions, so that they come to life before your eyes.”
“We haven’t found a better way do that yet, even with all the technology available to us. Having the real thing in front of you will always make more of an impact than a plastic model, digital reconstruction or photo.”
Amazon Fresh – Research
For the last few weeks I’ve been diving into research for my D&AD Design Competition brief. I’ve chosen to pursue the Amazon Fresh brief and create and and define an identity or persona to drive the way the brand is expressed through content.
Amazon Fresh is a new way to stock your cupboards with delicious groceries. It brings all the ease and reliability of Amazon.co.uk to your weekly shop, including specialities from local shops and markets, all delivered in one-hour slots, including same day delivery.
The first thing that strikes me when looking at this brief is use of speciality ingredients from local food shops and markets, I haven’t really seen this before with online groceries so this is definitely an important aspect I would like to emphasise.
Other points I would like to focus on through this brief that you can have your food delivery in an 1hour slot from 7am till 11pm and you could even have same day delivery! You can also order online and on the app which is really convenient.
To start my research, I’ve looked at other advertising campaigns for online groceries (Sainsburys, Tesco, Ocado/Waitrose, Morrisons, Asda, Marks and Spencer) focusing print and TV advertising. As I’ve looked at this advertising I’ve been focusing on the message and tone of voice in each advert, whether a character is used or a celebrity. I have also been looking at the types of food being used in the adverts and how the food is shown on screen, whether it is being prepared, as separate ingredients or fully dressed on a plate about to be eaten.
Marks and Spencer
Waitrose / Ocado
Earlier this month I visited the National Portrait Gallery in Trafalgar Square to see the Picasso Portraits exhibition. The exhibition featured over 80 pieces of Picasso’s work spanning his creative career; the wide range of work was loaned by various institutions, galleries and private collections, it’s also the first time many of these pieces have been shown in London. Picasso is one of the artists I studied back in school doing my art GCSE so I was very excited to visit. The first thing that struck me about the exhibit was the range of different styles in Picasso’s work, from humorous caricatures to the wilder and much more expressive painting from memory later in his career. Picasso used a range of materials and mediums experimenting with different styles of painting and drawing throughout his life and this is evident in the pieces shown in this collection.
Pablo Picasso was born in Spain in 1881 but spent most of his adult life working as an artist in France. “Throughout the long course of his career, he created more than 20,000 paintings, drawings, sculptures, ceramics and other items such as costumes and theater sets. He is universally renowned as one of the most influential and celebrated artists of the twentieth century.” Picasso is remembered for his constantly evolving and innovative works and along side Georges Braque is responsible for creating the Cubist movement in art. Cubism is where a subject of an image is broken up into pieces and then rearranged in an abstract form. What really strikes me about these pieces is that there is less of a focus on conventional form and structure but the emotion and personality of the subject is still very evident through the use of bold marks, colours and even the textures of paint and brush strokes on the canvas.
It was brilliant to see some of the pieces that inspired me as a teenager in the flesh. But the thing I enjoyed most about this collection was seeing some of Picasso’s illustrations. Picasso created around 35,000 illustrations in his life! As an illustrator I am constantly looking to push my own creative practice forward and to allow my style to evolve with my passion and interests. It’s inspiring to see how much energy and emotion can be conveyed in very few marks and lines through Picasso’s illustrative style, it was also great to see how Picasso’s illustrations developed through his career.
I spent hours wondering around the exhibit and drew sections of painting on site, I then spent the afternoon sitting in the crypt cafe of St Martin in the Fields Church (If you haven’t been, you should totally go!) and used watercolour, ink and pencils to colour my sketches. So overall, Picasso is great and we should all have different artistic periods in our lives.
“Others have seen what is and asked why. I have seen what could be and asked why not.” – Pablo Picasso
As part of my ongoing project for the Duke of Uke, this week I decided to join a ukulele playing group! Armed with a few short questions to get people talking about their experiences and a drink for some Dutch courage, I got started.
My questions were short and fairly open ended; I wanted people to chat freely and thought I would get the best responses from this type of question.
Why did you start playing the Ukulele?
Did you play any instruments beforehand?
What kind of music genres do you enjoy playing?
What do you feel you have gained from playing as a group?
The answers I got were varied, many people talked about how being part of a group helped them gain confidence. Being in a group allowed people to perform with likeminded individuals who share a common passion. Some people spoke about how playing as a group helped to bring music back into their lives and even helped them find skills that they weren’t aware they had.
Overall we decided the best way to describe playing the ukulele is as “A happy, jolly, friendly thing!”